ONE MORNING final October, Maynard Villaflores, 24, set his alarm for five:55 a.m. Snoozing was not an possibility: At 6 a.m., New York model Telfar was dropping a restricted variety of its coveted unisex purses on-line. “Within two minutes the bags [would] be sold out,” stated Mr. Villaflores, a social-media supervisor in Portland, Ore. He snapped up a mini olive quantity that he now wears throughout his chest. “The rush and [hype around the drop] reminds me of buying Jordans,” he stated.

Mr. Villaflores is just not the one man to liken luggage to kicks. For the previous decade, males have feverishly collected sneakers, nerding out over unique types. Some brandish them on sidewalks whereas others see them as investments, maintaining them box-fresh till resale. Uncommon fashions fetch dizzying sums on on-line marketplaces like StockX and at public sale. (Simply final yr, Sotheby’s bought Kanye West’s Nike Air Yeezy 1 Prototype for $1.8 million.) Due to their sport and streetwear connotations, “sneakers helped break the stigma” that an curiosity in trend was inherently female, stated Jian DeLeon, Nordstrom’s males’s trend director. “[Now], it’s OK for guys to obsess over accessories.” Just lately, one other males’s accent has begun inspiring sneaker-level fervor: cross-body luggage that cling to the torso like a child monkey. Bought by manufacturers like Fendi, Prada and Stüssy, such luggage convey as a lot savvy and élan as a brand new pair of Salomons.

Cross-body luggage—particularly fun-size, rectangular iterations—have turn into wardrobe staples for Gen-Z and millennial urbanites. Particular hype bag fashions correspond to explicit model tribes: The haute-streetwear set totes Off-White’s variations with caution-tape-yellow straps; social-media sophisticates would possibly wield Bottega Veneta’s woven-leather Cassette pochettes; and outdoorsy kinds usually sport sturdy Arc’Teryx packs. Previously, you’d “walk down the street and your neck would break looking at somebody’s sneakers,” stated Mr. DeLeon. They had been “a symbol of status, instantly recognizable.” Now males are sporting this “If you know, you know” badge on the chest in addition to the toes.

Analysis agency the NPD Group studies that U.S. gross sales of males’s and unisex purses had been up nearly 700% p.c in 2021 in contrast with 2018. And market analysis agency Euromonitor Worldwide expects the worldwide luxurious bag and small leather-based items market to succeed in $12.3 billion in 2022. Whereas that’s smaller than the sneakers market, which the NPD Group estimates was valued at about $30 billion in 2021, luggage are “definitely among the fastest-growing, if not the fastest-growing [menswear] segment,” stated Benjamin Schneider, senior trend analyst at Euromonitor. “There’s huge potential.”

The recognition of males’s luggage owes a lot to streetwear’s infiltration of the luxurious trade. To make certain, within the early aughts, hipsters donned fanny packs from mass-market manufacturers like American Attire as an ironic wink towards dorky Nineteen Eighties model. But it surely was skateboard-rooted manufacturers like Supreme that, within the final decade or so, launched beefier, rectangular satchels that gave males the thought to hold luggage extra conspicuously. These had been being worn greater up in order that they had been, in essence, cross-bodies, stated Bruce Pask, males’s trend director at Neiman Marcus. It was

Kim Jones,

the creative director at Dior Males, who turned them into a standing image when, in 2018, he made a males’s model of the home’s iconic Saddle bag. Maybe for the primary time, there was “a true luxury statement bag for men,” stated Mr. DeLeon. Manufacturers together with Jacquemus and 1017 Alyx 9SM fueled the hype by releasing their very own takes and slinging them onto celebrities and athletes resembling A$AP Rocky and Russell Westbrook.

It’s applicable that males’s luggage are being heralded as the brand new sneaker. Till now, the media has routinely referred to sneakers as “handbags for men,” which means they had been the last word trend standing image—to not point out luxurious homes’ bread-and-butter accent. Ladies’s designers consistently jostle to create the following “It” bag as a result of luggage are the gateway product that lure shoppers right into a model’s universe. They’re “the reason people go into the store in the first place,” stated Mr. Schneider. And, crucially, they’re money cows. In keeping with funding analysis agency Sanford C. Bernstein, in 2018 purse gross sales on common represented about 40% of a luxurious model’s complete annual income.

But when they’re so profitable, why didn’t manufacturers push males’s luggage sooner? Traditionally, males’s relationship with purses has been thorny. As soon as, males routinely wore leather-based pouches suspended from belts, however demand waned after pockets had been popularized within the 1600s. Within the twentieth century, save briefcases and backpacks, luggage had been deemed female and fussy, and guys who dared carry one had been mocked. Within the ’90s, a person with a bag was a prime-time punchline: Consider Joey’s purse on “Friends” (“You look just like your son, Mrs. Tribbiani,” quips Chandler to Joey); or Jerry Seinfeld’s “murse” (“It’s European!” he cried in his bag’s protection. “I’m a fancy boy!”). Notably cringeworthy is the time period “man bag,” which the Oxford English Dictionary acknowledged in 2006. By requiring the prefix, “man,” the coinage underscored the concept that luggage are inherently female.

Mr. Pask thinks we’ve lastly reached a “post-‘man bag’” period. Altering attitudes towards the accent chime with males’s rising embrace of different objects sometimes thought of female, resembling jewellery and nail polish. We’re “in a very permissive [time] in fashion where…we’ve moved past that need to masculinize [things],” he stated.

A repository for on a regular basis necessities, cross-body luggage free palms and empty pockets. They promote clear, elegant strains; not should telephones trigger pants’ pockets to bulge or hoodie pouches to sag. And the baggage foster group. Preserving stuff in your pockets “just seems so chaotic,” stated Corey Fonville, 31. The Baltimore-based musician swears by his black the North Face sling, which he calls “so practical.”

First-time consumers needs to be cautious of daring logos or noisy patterns. Go for a design you gained’t tire of, suggested Nordstrom’s Mr. DeLeon. The perfect on a regular basis bag has zipped inside pockets to compartmentalize possessions and is roomy sufficient to retailer each day necessities like a cellphone, pockets, keys, face masks, hand sanitizer, no matter you depend on. For Mr. Maynard, that’s a mini cologne bottle and a disposable digital camera. For Mr. Fonville, who usually travels for work, it’s his passport. And for Alan Schneider, 52, a middle-school trainer in Milwaukee, it’s lip balm, eye drops and spare shoelaces, which he retains in his black

Louis Vuitton

crossbody. It’s “made life much more convenient,” he stated.

Christian Dixon, a London accountant, owns 15 designer luggage for various events. He’ll put on a nylon Prada to run errands or go for his splashier crimson Bottega Veneta Cassette when hitting the city. To raise his assortment, he’s looking for an Hermès Kelly or Birkin, boxy luggage historically carried by ladies however newly co-opted by males, particularly of their bigger, briefcase-like sizes. A Birkin can, relying on the model, fetch six figures at public sale. “Those bags are the ultimate investment—they’ll hold their value and you can keep them forever,” stated Mr. Dixon, 36. In a decade or two, these Louis Vuitton crossbodies would possibly nicely fetch the identical severe sums at public sale that scorching Nikes do right this moment.

SLING’S THE THING Clockwise from high left: Porter Bag, $237, HavenShop.com; Jacquemus Bag, $1,026, Farfetch.com; Bag, $980, Gucci, 212-826-2600; Bag, $1,590, us.Lemaire.fr; Bag, $4,450, Louis Vuitton, 212-758-8877; Bag, $25, TaikanEverything.com

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